Creative Media

We live in a media saturated world, with both a situated culture in which we actually live and a mediated culture of technology that is rapidly becoming equally important and influential, especially on young people.
The irony is that young people are the least well equipped to cope with this media saturated world, yet are most immersed in it.

So our mission at Southfield School is to teach students how to make sense of the media.  It is not to dissuade them from engaging, but encouraging them to look at media texts critically and thoughtfully.
All our Media courses are rooted in the study of four main areas: industries, representation, audience and media language.  The study of industries enables students to realise that media is a business and that powerful corporations dominate media production.  The study of representation enables students to see that the media presents groups in different ways and creates stereotypes.  The study of audience also enables students to see how different groups are targeted.  Finally, the study of media language empowers students to deconstruct media texts of different genres and mediums to see how they convey their messages.
Alongside the analysis of media, students get to create and innovate.   They learn how media texts are made, but also get to make them.  At GCSE they make a print magazine, in Level ½ BTEC they produce print and video texts and in Level 3 BTEC they create a short film.  This makes media an exciting subject and one that provides students with viable, vital skills for the world of work.  In short, students explore, project and harness their creativity, learning how to entertain and influence audiences and communicate powerfully using a range of media technologies.
Media Studies at Southfield prepares students for the future, for the careers that don’t yet exist.  The flexibility of mind and the analytical, critical faculties media helps develop, means that the subject is constantly changing to adapt to the changing media landscape and our rapidly evolving world.  

KS3-4 Pathways (Southfield) OCR GCSE Media Studies 
KS4-5 Pathways (Southfield) Peason/Edexcel BTEC Level 3 Extended Certificate Creative Digital Media     
KS5- Higher & Further Education
BA Media Studies                            
The Access to Higher Education Diploma - Media Studies    

Jobs directly related to your degree include:
Digital marketer.   Media buyer. Media planner.  Media researcher. Music producer. Public relations officer.
Social media manager                                                                                                                                                                            Jobs where your degree would be useful include:
Advertising account executive   Broadcast journalist   Event manager  Film director   Magazine journalist
Media researcher   Photographer   UX designer    Writer
                                                                                                          Remember that many employers accept applications from graduates with any degree subject, so don't restrict your thinking to the jobs listed here      

KS4 Specification links
KS5 Specification links